Launching a new medical practice is a major achievement, but the initial months are critical in laying the groundwork for lasting success. These early days shape your operations, patient interactions, and overall profitability. Here’s what new practices should prioritize during their first 90 days:
1. Establish Streamlined Operations
Start by ensuring all systems and workflows are up and running efficiently. Make sure your electronic health record (EHR) system, phone lines, billing procedures, and scheduling tools are properly set up and tested. Smooth operations from day one help avoid disruptions as patient volume grows.
2. Prioritize Patient Acquisition
Patients are the lifeblood of your practice. Develop a targeted marketing strategy that includes your website, Google Business Profile, social media presence, and local community outreach. Building referral networks with other healthcare providers can also accelerate early growth.
3. Provide a Memorable Patient Experience
First impressions matter. A positive patient experience builds trust and loyalty. Train your team to be welcoming, reduce wait times, and communicate clearly. Satisfied patients are more likely to return and refer others.
4. Keep a Close Eye on Financials
New practices often operate with tight cash flow. Closely track expenses, revenue cycles, and insurance reimbursements. Promptly address any issues in billing or collections to avoid compounding financial problems.
5. Cultivate a Strong Team Environment
Your team is integral to your success. Define clear roles and expectations, foster open communication, and create a positive workplace culture. A motivated and aligned staff boosts both morale and productivity.
6. Use Data to Drive Improvement
The first few months offer valuable insights into what’s working—and what’s not. Monitor key metrics such as patient visits, no-show rates, and revenue trends. Be ready to make adjustments and improve processes as needed.
Final Thought
The foundation you build in the first 90 days can set the stage for years of sustainable growth. Focus on efficient operations, growing your patient base, and maintaining financial health. Stay agile and proactive—small tweaks early on can yield significant long-term benefits.